Printed

So i printed the pamphlet i'd been working on for ActionAid off only to fall at the last hurdle. I guess its because i was rushing.

The way i'd set my document up meant that when opened up the type was upside down.It was a shame because the stock i printed on was the last sheet and the shop didn't have anymore. Lesson learnt and it is something i will be mindful of in the future and i must remember to proof and take more care when producing mockups.

Over the course of this module i've been moving closer and closer to type based work than image. I think at the moment in time i have a good balance between type and image.

I said at the start of this module i wanted to learn indesign and get to grips with type, grids and layouts. I've learnt a great deal but still have a long way to go.

I sorted out the layout of the booklet by flipping the front 2 panels around

I wanted to keep the same aesthetic as the stock before so i printed it on news print

Its abit too thin is the newsprint but when pinned up you can't really see through the paper.

I didn't feel as though just the leaflet was enough to entice people enough.

Booklet

I wasn't happy with the darkness of the poster so i went pack and messed around with the brightness of the image



I'd also added the caption for the photo credits.


I also added this logo, as ActionAid's booklet they sent to me contained this logo

I continued the work on the reverse of the booklet aswell, trying to replicate the imagery used on the poster side and after the crit was trying to incorporate mad colours into the products.

I wanted to use the pantones ycn supplied but the only one that remotely worked was the yellow and even that looked weird against the red.

Got the image to work, but was a different red to my front image i had previously created, and it made it harder for the white imagery to stand out.

So i tried messing around with just the colour, with no image. It went a pastelly orange colour.
I tried lowering the opacity of the photograph, but that made it harder to see which i didnt want to do. These are real people and their real stories, can't hide it fully behind another illustration
I also got the yellow boxes to an opacity i thought worked, but this is wasted as the paper i want to print on is an recycled colour anyway

Not too sure about the imagery, reminds me too much of a bank diagram or something.

I took the contact form off the back to leave it blank, as i felt there was too much text.

I added some text on the back outlining the different ways to go about donating, as i thought this information was lacking from the rest of the leaflet.

I also created this as a welcome note/small flyer to advertise action aid and bollocks to poverty more. It will go into my welcome back.

Headline Evaluation

So these were the prints that we're chosen for the headline competition.

In my rationale and statement of intent i said i wanted to explore design for print especially screen printing. The headline brief i think was a good brief in that it gave you a direction of where to go to search for a concept and it was pretty simple to do so. I began this brief with some dithering as usual but i think i came out on top. The simplicity of each print made it easy to produce and line up.

Act!onAid - Layouts

I dove straight into these briefs and got cracking with some layouts.I knew i wanted to include a run down of how donations are distributed. People don't donate because they have no idea where their contribution is going to go.

I want that to be the poster side of my leaflet, an a3 illustration showing how every £1 is spent.

The poster side should be separate from the informational leaflet.

Anyway started with mixing the photos into 2 colour prints black and one of either pantone; red or yellow.

I wasn't happy with the yellow overlayed text or the way the type was working with the image. I started again using the same image.

Using colorize to change the colours on the photos.

Front type in red including logo doesn't stand out enough

Turned opacity down and didnt really do much

Stands out more but logo still hard to read

Better. heres where i have stopped . I'm happy with the centre type which follows the image. The white type also stands out more. Red also works well, if you enlarge this image it'll stand out more.

I started on the back aswell. Only i haven't quiet nailed that yet

I started this in a similar way i started to the front side. It wasn't working

So i began again
I went back and created another layout designs. I wanted to keep the type neutral as i had done on the front.
The red stands out abit too much, as apposed to the other side where i lowered the opacity.

I've enjoyed the work i've produced on to this brief so far, and have a few plans for what else i can produce.