Wednesday, 9 December 2009

Mailout

Since i designed the Action Aid brief around a mail out explaining what they do, where they operate, why they do it and how they do it; specifically explaining how each donation is distributed.

Prototype box i made for the mailout.

Anyway i found these a6 sized postage boxes from the post office. I was thinking about customising them so it's obvious that its from action aid. However i then thinking that people will just throw it away when they see its a charity.

They cost 99p




The complete package.

My Grandad used to say "charity starts at home." I guess thats why this brief was a particular challenge for me and i had to come up with a concept that would engage me enough to consider donating to charity. Its also why I spent around a two full weeks working on this brief Although i initially started it last month it took a back seat but i really got stuck into it and made quick decisions about what i wanted to produce and what information needed to be included.
Over the last few years i've struggled with letting ideas go and i continued to do that up until this brief. Its something i need to get around but i still feel i've improved.

I've said for a while that a limited colour palette and i limited myself to 4 colours for the action aid brief. This is something i will continue to do. Using this brief as an example a limited colour palette has enabled me to create different informational leaflets/flyers/posters that work together as a set without been exactly the same.

A few aims for my final major project i want to be able to stop dithering and arrive at my resolutions faster, which gives me more time to explore different stocks and make more time for screen printing as i want to do this more and didn't get to do as much this time round. This taught me several things - that i need to take more control of my time management and get stuck into briefs more quickly. I definately started juggling my time better towards the end of the module as you can see from the screen shot of my ical



I reshot my photos for my boards, as the images above we're abit too dark.


















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