crowdSPRING

is a competition website similar to swishswosh.com and threadless. Place up examples of work and the client decides who they want to go with.

Anyway the first brief i looked at was:

LET ME TELL YOU ABOUT US:


We are a start up fashion business based in New York; we create couture bridal dresses and evening gowns that combine modern New York flair with a European eye toward detail and grace.


HERE IS WHAT WE NEED:


We need a very simple, stylish, and modern logo design (by using the company name). This logo will be placed on all the company labels (dresses, accessories, etc.) and will also be used on the company stationery and web site.


OUR TARGET AUDIENCE IS:


Our target audience is comprised of American and European women between the ages of 25-45, who have a taste for fashion that is simple, chic and sophisticated.
We are a very small company with the ambition of becoming known internationally. What makes us different from other American designers is how we incorporate a European couture touch in our otherwise contemporary gowns.


WE LIKE THESE DESIGNS:


We are looking for a simple design that is powerful and chic. (See uploaded examples below).

Black is preferred; we are open to any font or style you suggest.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Black color (although some accent colors are fine); the word "New York" should be placed somewhere below the name of the company, "Tony Hamawy".

Again, please keep it simple: no flashy colors, no silly drawings or pictures on logo.

Like i said i wanna produce a folio of different logos that i will do over this module. It can be a 1 logo a week brief up until the submission. Keep a contextual journal about Type and Layout. How will this inform my practise?







Anyway... I spent literally an hour on this and i think it reflects the whole nouveau feel of classy new york. I haven't received any feed back yet but hopefully it will turn out well. We'll see

Heres my submission