Vector Wizard

We finally got the ideas for our emblems down. Anand spent an afternoon and one morning drawing out the emblems so they would have a consistant style throughout each one. I then vectored them in Illustrator. My back is still suffering


Colour coming soon...

Crests

We developed the crests from the previous post to a series of images that can work across posters/film to show the different services o2 have to offer. We've got 3 images that work. Anand is currently illustrating these so they are all in the same style in order for me to then vectorise them in illustrator. No i'm not going to use live trace.

Anand worked on further developing the logos we'd previously done. I really like em and cant wait to take em for a spin in illustrator

The final design we chose to go with was the one in the bottom right corner
Notice the floral pattern is the form of an @ sign.
Magic.

These egyptian inspired emblems are working extremely well. We took notice of the critisism and tried to incoporate modern aspects such as technology into the emblems inspired by British, Egyptian and Roman culture.

Anand took the british emblem i designed and re drew it so all of them are in the same drawing style, to show some continunity between the pieces we will produce.
I really admire the way Anand can visualise and produce an illustration so quickly and neatly. Also the way he visualises the changes that are suggested to his drawings. Bo.

Stay tuned for vector images which should drop over the next few days.

New Direction

we decided to look at coins as a way of unifying our idea. To create a symbol that could be used across each medium. It was also a way of making each symbol work within the same frame.

the crests or brooches we looked at as a way of symbolising the different cultures based upon badges and symbolism from that culture.

taking things a new direction.

We are looking at the idea of empires and how they connect together. We separated o2 into 3 sevices(empires)

Mobile

Net

Insure

Again Anand has done alot of visualisation while i've been under the weather. I'm back on track now and cant wait to nail this idea and get on with production.

I'm feeling confident that when it comes to production we can utilise alot of our skills to create an unstoppable force. A super-designer(s)

Empires

After the first crit, we found that our first idea for the history of communication did work as well as we expected. It was concidered too confusing and didn't really work well as a set when put together. The ideas which were the strongest were the hieroglyphic idea and the simple style of illustration which we used for them and how we'd placed the modern aspect of the iphone within this ancient iconography. We decided to run with this and looked at the idea of empires as a way to communicate the various services o2 have to offer.

Another Idea

this was an idea of connecting by wires and what happenes when something is missing. o2 can fill that void. such as a train track with a section missing, broken wires.

Developing Initial Ideas

We began running with one idea really about the history of communication and how this had changed over the centurys arriving at 2009 with o2's iphone supply.

We had the idea of the history of communication. So we went off and generate different ideas around the various ways of communicating.

I liked this idea of a series of posters showing the development of communication technology. The colour scheme would have worked really well.

We joked about having a weekly tangent post. Well this isnt happening but still going to put them on here. This was just a quick illustration i did whilst very frustrated at home. I like it. I think it has potential. But o2 obviously wouldnt use it as it would make them seem big headed and the use of profanity. I might explore this series of ideas as a graffiti style campaign just to see how it looked. I think graffiti is really in at the moment. Heck, it must be since louis vuitton are having all their stores down over by graffiti artists.

This was an idea of connecting people and bringing people together. The continents of the world joined or at least moved closer.

We decided to run with the communication idea and looked at different civilisations such as Egyptian and Roman. I was taken ill so Anand picked up the slack for a couple of days. Cheers pal.

We got a point where we was running with an idea that people in our crit didn't fully understand.

Questions raised included:

1) Does the communication idea work as a set?

2) Which idea works best from the set?

3) Do we need to use all the forms of communication?

4) Should we take just the one theme and work on that theme?

5) Which other ideas have potential?

Contract